Collaboration As Marketing: Making Your Drupal Product A Hit

The traditional product release model keeps everything under wraps from potential customers until the eleventh hour, finally revealed with a grand announcement and expensive marketing spend, with a hope it's a hit with the intended audience. This session looks at how collaboration with customers during the product's development can be used in place of traditional marketing, resulting in a more refined product and immediate traction upon public release.

Presented by the Managing Partner of one of Australia's most prominent Drupal firms, the session goes behind the scenes of the development of aGov, an open Drupal platform for Australian Government websites, and provides insight into key aspects of the project, including:

* Initiating a product idea off the back of paid client projects
* Evaluating the market potential for your product concept
* The challenges of building a product within a professional services business
* Including potential customers in the early stages of product planning
* Letting potential customers road test your product
* Using Drupal.org as your product distribution and collaboration platform
* Building partnerships around your product
* Keeping your product open to facilitate ongoing collaboration from your customers and competitors
* Generating revenue from an open-source product

Track: 
Business & Strategy
Experience level: 
Beginner
Speaker(s): 
Owen Lansbury

Comments

Comment: 

The importance of essay writing
Writing essays is like studying your soul. Have you ever wondered why do teachers and professors give you this bunch of written assignments? Why can’t they ask you all that in an oral form? The answer is quite simple. When you write an essay – you learn to express yourself in a more logical way, and also you develop your writing skills, your vocabulary and your own writing style. And all that is not an oral activity. By writing simple essays you can grow to be a very talented and creative writer or speaker, or logical thinker or whatever. Writing develops you in many ways.
If we look further in your education we will see, that except essays – there’s a lot of written assignments, which later on will need to be written. A short list of examples is: Term papers, research papers, course works, home works, dissertations, thesis papers etc.
All these activities require outstanding writing skills, which can be developed only by writing essays, and practicing
It is no more a difficult task to search for the material for an essay but what is complicated is the arrangement and assembling of the material while writing an essay. Assembling and creating a flow in writing an essay is an art in its own. Essay writing is an essential part of your academic year. Students think of essay writing as a boring and worthless activity but essay writing tends to hold much worth. Find Best essay writing service here.